People love a good story, especially when they are drawn in emotionally and relate with the characters. When it comes to marketing, stories present an interesting and non-threatening way to engage your audience, connect them to your product or service … Continue reading →

In order to make your company, its services and products, more valuable a business must identify their customers, locate them, then show them how they stand out from the crowd – and nothing is more crowded than today’s marketplace. Businesses … Continue reading →

Strategic planning serves a variety of purposes in businesses, including to: Clearly defines the purpose of the business and to establish realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation. … Continue reading →

According to a recent article in the New York Times, businesses spend $20 billion a year giving away stuff with their logos on it, which is pretty good evidence that it works. Humans are hard wired to respond when we are given something, and every culture has rules of reciprocity. So when you give, people feel obligated to give back. Continue reading →

Achieve a Winning Marketing Plan by Avoiding 9 Marketing Pitfalls So you’ve got a great product or a fabulous service and you are ready to announce it to the world. Your goal is to develop a solid marketing plan that … Continue reading →

People will work on corporate identity, but not plan for the budget to implement it. Build the car, but not have enough money to put gas in the engine. While it’s essential to have an initial budget for developing your … Continue reading →

In today's competitive world of brand marketing, using the power of partnership brand marketing to gain marketing exposure and utilize new distribution channels is not only smart but also an essential marketing tool for businesses who want to remain competitive … Continue reading →

Marketing campaigns are investments in your company. As with any investment, marketing campaigns need to be monitored, measured and compared to other investments to ensure you are spending your money wisely. Return on investment (ROI) is a measure of the profit … Continue reading →

Come Up with a Campaign: Take the time to plan out your booth well in advance. This will not only allow you to create a more effective display, but it will also keep your costs down. Have a theme or … Continue reading →

Think like a customer. What would you like if you shopped at your business during the holidays? That will help you recognize the best ways to improve your traffic and get customers to shop with you instead of your competitors. … Continue reading →