What is your website doing for you? Is it attracting new leads? Is it up to date with current content and useful information? Is it easy for prospective customers to find what they are looking for?
Professional Web Design Services for Houston, Texas and Beyond!
At Empire Creative Marketing, we specialize in developing websites that work for you!
There is a lot more to an effective website than an attractive design! We start by getting to know your business. We take a look at your company and identify how it is unique and what advantages you have over others in your industry. Next we identify your target audience and determine what their needs are. This is how we know what to focus on when building your branded website. From there we work with you determine what content will be included and how the website navigation system will work so it’s intuitive and customers will be able to easily find what they are looking for.
Once we have the framework of your website in place, we start on the design. The look of your site should provide a visual representation of your company’s brand. Not only should it include your logo and be consistent in look and feel to your other marketing material, but it should express your brand’s personality as well. We do this by selecting the right photos (or doing a professional photo shoot for your company if needed), creating the right layout, and implementing the right colors, shapes, fonts and other elements for your website.
After the custom template has been designed and approved for your website, we build the working site with proper HTML/CSS or other coding. If you are wanting a Content Management System, we can build you a custom WordPress website that will allow you to update your site yourself. Once we have a functional site, we build out your pages and populate the website with content. You can choose to provide your own content, or have one of our expert content writers develop search engine optimized content for your web pages.
When all of the content has been added to your website, we take a look at your competition and perform initial Search Engine Optimization for your website and set up your site with analytical tools so its effectiveness can be measured. We also integrate your social media links or feeds, so your customers can keep up to date on what is happening in your company.
If you want to really stand out and impress your customers, we can produce a high-quality, HD videos to integrate into your website and also place on YouTube to increase your exposure. Customers want to know the company they are working with, personalized videos help them feel connected and more in touch with you so they are more comfortable working with you. This encourage visitors to stick around on your website longer, but it will help your page ranking, too!
And that’s only the beginning! Once your new, amazing website is up and running, it’s time to play ball! If you are really serious about getting results (meaning LEADS and SALES) from your website, then the key is signing up for one of our Website Marketing Packages so we can keep your site updated and optimized on an ongoing basis. The fact is, in order to get leads from your website, potential clients must FIND you first! Which means your website must come up in the first few pages of the search engines when they type in the keywords for your type of business. In order to get a high page ranking (as search engines call it), you must keep your site relevant, current, and have all of the right measures in place. This includes optimizing the content and meta-tags on each of your pages, maintaining a blog and social media (such as Facebook and Twitter), integrating video, press releases, back links, and much more. We know it’s a lot of work, and we also know that your time is best spent doing what you do best (your business), so don’t worry… we can take care of all that for you and keep you informed with regular reports to show you how well your site is doing.
While most of our team calls Houston, Texas home, we proudly serve clients all around the country. We even have a few clients in Mexico and other places, too! The cool thing about website design is that it can all be done online and so it’s easy to work with clients all over! Of course we are glad to travel to meet with you in person, work with you and provide training to you in your location if the budget allows!
Call us today at 281-486-8882 to learn more about our website development and search engine optimization needs. We look forward to hearing from you!